Impact in Action
Competing in the Age of GenAI
In Munich, Siemens leaders explored the real-world implications of GenAI through direct engagement with researchers and entrepreneurs, shifting the conversation from abstract potential to practical experimentation.
Leaders do not just need more content on GenAI. They need the chance to explore it in context, benchmark what matters, and test where action should begin.
That is what WDHB designed with Siemens in Munich.
Through a GenAI Learning Expedition, senior leaders engaged with researchers and entrepreneurs, explored how AI is reshaping competition and collaboration, and identified where GenAI could be meaningfully applied across the business.
Challenge
As Industry 5.0 reshapes manufacturing, Siemens needed leaders who go beyond understanding AI conceptually and apply it in innovation and execution. To stay ahead of the curve, benchmark effectively and make strong decisions, they needed to continuously build and expand their knowledge of critical topics like GenAI.
Solution
WDHB designed the GenAI Learning Expedition in Munich, where leaders engaged with researchers and entrepreneurs to explore how AI is reshaping competition and collaboration, while identifying where GenAI can be meaningfully integrated across other areas of the business.
The result:
- a shift from conceptual understanding to action-oriented experimentation
- 100% of participants felt better enabled to define clear GenAI efficiency priorities (64% strongly agree)
- a 9.8/10 experience rating from participants
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