Testimonial: L’Oréal’s Virtual Gaming Learning Expedition

We talk to Bérengère de Laporte, Digital Transformation at L’Oréal, about the longstanding partnership between L’Oréal and WDHB, and especially about “L’OréalCon”, a Learning Expedition like none we’ve done before. This week-long adventure for L’Oréal’s global community of brand presidents took place in a wide variety of virtual worlds, immersing the participants in the world of gaming and getting to the heart of what this mammoth ecosystem is all about.